Groovy Little Toy Store is your neighborhood treasure trove — a thoughtfully curated shop where every shelf sparks imagination and every visit feels like an adventure.
Made with love in South Amherst
Tucked along Telegraph Road in South Amherst, Groovy Little Toy Store started as a simple idea: what if a toy shop felt more like a discovery than a transaction?
We don't chase every trend. Instead, we hand-pick each item — from classic wooden puzzles to the latest imaginative playsets — because we believe the right toy can change how a child sees the world.
Whether you're hunting for the perfect birthday gift, a quiet afternoon activity, or just something that makes someone smile, we're here to help you find it. No rush. No pressure. Just good toys and good company.
From toddlers to teens, board game nights to solo adventures — our shelves are stocked with items that bring people together.
Action figures, dolls, building sets, and imaginative play items chosen for quality and creativity — not just novelty.
Family game nights start here. From timeless classics to modern hits, we've got the table ready for you.
Science kits, coding toys, and brain-teasers that make learning feel like play — because curiosity is the best teacher.
Birthday presents, holiday surprises, or just-because tokens — find something uniquely special on our gift shelves.
Toddlers, tweens, teens, and the young at heart — our collection spans ages and interests with something for every member of the family.
Not sure what to pick? Our team loves helping you find the right match — whether it's for a 3-year-old or a 70-year-old.
We're right on Telegraph Road — easy to find, easy to park, and always happy to see you. Pop in anytime and browse at your own pace.
Drop us a line and we'll get back to you as soon as we can. Or just stop by — we're always around.
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